Mille Miglia

My personal and academic endeavors have always revolved around the digital marketing and communications sphere, culminating in an MBA in Digital Marketing. This foundation has fueled my true passion: automobiles. I channel this energy into creating content that captures the essence of the automotive world, sharing it with a dedicated audience on Instagram and TikTok.

In a thrilling partnership with Vredestein, the tire brand, I was granted the opportunity to experience and share the 1000 Miglia—a legendary race in Italy that honors the historic rally of the 60s. This event, featuring hundreds of classic cars traversing the Italian landscape, offers a journey through time, observed by awestruck enthusiasts lining the roads.

My content throughout the 1000 Miglia was intensely immersive, reflecting the authenticity of driving a 1955 Austin Healey. The demanding schedule, involving 14 to 19 hours of driving daily over five days, allowed me to create a narrative that was both exhilarating and true to the spirit of the race, resonating deeply with viewers, including those who were participating in the event.

The 1000 Miglia isn’t just a race; it’s a moving museum of automotive history, and through my content, I sought to highlight not just the event’s heritage but also the commitment of Vredestein to enabling this journey. Their tires, pivotal in carrying the legacy of the past into the present, became an integral part of the story I was telling.

During the race, my content strategy was to capture the diverse array of vintage vehicles in action, focusing on the intricate details that make each car unique and the shared passion that unites us all on the open road.

The visuals of my journey through the 1000 Miglia were crafted to be as timeless as the event itself. Each piece of content was a window into the past, delivered with the polish and vibrancy that modern audiences crave. The authenticity of the experience was paramount, and my presentation aimed to honor the vintage charm while keeping the content fresh and engaging.

My engagement strategy revolved around sharing this incredible experience in real-time, bringing my audience along for the ride. From live updates to interactive stories that allowed followers to choose aspects of the journey, each post was an invitation to be a part of this unforgettable adventure.

Collaborating with an influencer like myself allows brands like Vredestein to forge a genuine connection with an audience that values both the journey and the heritage of the automotive world. It’s about creating content that’s not only engaging but also deeply respectful and appreciative of the history and experiences that shape our passion for cars. This partnership transcends traditional marketing, crafting stories that linger in the heart long after the engines have cooled, and the roads have cleared.