24h du Mans

Since childhood, the threads of digital marketing and communication have been woven into the fabric of my life, guiding me through an MBA in Digital Marketing and steering me towards my ultimate passion: automobiles. It’s this fervent enthusiasm that propels me to create and share compelling automotive content, engaging a global audience across Instagram and TikTok with each story and insight.

This year marked a monumental collaboration at the centenary of the 24 Hours of Le Mans, an event steeped in prestige and racing heritage. Invited by Puma Motorsport and Porsche Motorsport, I was entrusted with capturing the essence of this legendary race. My goal was to create immersive content that would bring the intensity and excitement of the event to life for viewers worldwide.

Armed with professional and 360-degree cameras, my approach was to offer an all-access pass to my audience, from the roar of engines at dawn to the strategic hush of the paddock. The content I created was not just about capturing moments; it was about delivering an experiential narrative that placed viewers right alongside me, whether hovering over the circuit in a helicopter or rubbing shoulders with the drivers.

In celebrating the 100th anniversary of the 24 Hours of Le Mans, the opportunity to collaborate with Puma Motorsport and Porsche Motorsport was not merely an invitation to an event but to be part of history. My content aimed to highlight the heritage of Porsche’s racing legacy and Puma’s innovative spirit in motorsport.

The selection of content was as diverse as the event itself, featuring everything from the adrenaline rush of the race to the exclusive experiences provided by Porsche. Each post was curated to reflect the wide array of technologies, designs, and human stories that the 24 Hours of Le Mans represents.

The visual style of my content was meticulously designed to mirror the dynamism of Le Mans and the premium branding of Puma and Porsche. Each thumbnail, graphic, and video segment worked in harmony to engage viewers, encapsulating the spirit of endurance racing and the exhilaration of motorsport.

Through interactive, immersive content, I aimed to bridge the gap between the event and its fans, allowing Puma to extend the reach of the 24 Hours of Le Mans into the digital realm. By creating content that invited active participation, I sought to not only increase engagement but also to create a community of shared passion for racing.

The collaboration with an influencer at an event like the 24 Hours of Le Mans serves a strategic marketing vision. It’s about leveraging the authenticity and relatability of influencer storytelling to amplify the event’s presence, creating a compelling narrative that resonates with fans and brings the brands’ values to the forefront. This approach enriches the brands’ stories, connecting them with a passionate audience in a way that traditional marketing cannot, fostering lasting engagement and brand loyalty.