JMB Classic

From the spark of a simple Instagram account to share the cars that fuel my dreams, I’ve married my love for all things automotive with a passion for digital marketing and communication. This blend has given rise to a unique content format that resonates deeply with my audience, fostering an intimate space on Instagram and TikTok where we can indulge in our shared passion for cars.

Crafting content for Le Mans Classic, the pinnacle of the year’s automotive events, was a privilege that allowed me to push creative boundaries. Through cinematic shots, authentic videos, and live coverage, my goal was to elevate interaction and enrich JMB’s account with high-quality videos, ultimately boosting their reputation in the racing community.

My collaboration was showcased through a series of collaborative posts, shares, and tags. Behind the scenes, I immersed myself in the race team’s world, capturing the raw emotion and unfiltered moments that truly bring the essence of Le Mans Classic to life.

JMB stands as a legendary stable in the racing world, trusted with some of the most prestigious race cars ever, like the Toyota GT One and the Porsche GT1. Highlighting their story is not just about the cars; it’s about the people—the world-class engineers and designers behind these mechanical marvels.

My content strategy involved a curated selection of vehicles, ensuring a diverse showcase from cinematic angles to trending video features. This approach aimed to bring the pulse of the race track to the screens of enthusiasts worldwide, capturing the majesty of machines like the Panoz.

The visual narrative of my content is woven carefully to reflect the grandeur and excitement of Le Mans Classic. With engaging thumbnails and captivating graphics, I’ve endeavored to create a cohesive visual story that not only draws viewers in but also pays homage to the artistry of racing.

By incorporating interactive elements like polls, quizzes, and calls-to-action, I’ve invited my audience to engage directly with the content, fostering a community spirit that thrives on participation and shared excitement for the world of racing.

Collaborating with an influencer offers a brand the authentic voice and personal touch needed to cut through the digital noise. It’s about leveraging the trust and relationship influencers have with their audience to deliver a brand’s message in a way that’s not only heard but felt. The goal is to create content that doesn’t just speak to the audience but speaks with them, cultivating a community around the brand that’s built on genuine interaction and engagement.