MECUM

My digital marketing journey began in childhood, evolving through my academic path to an MBA. Yet, it’s my unyielding enthusiasm for automobiles that drives my content creation. This passion has fueled my commitment to sharing the thrill of automotive culture with a robust following on Instagram and TikTok.

My collaboration with Mecum Auctions during Pebble Beach Car Week exemplifies a shared dedication to automotive excellence. My role involved capturing and sharing the auction’s dynamic atmosphere, highlighting Mecum’s distinctive auctioneering style through stories and videos across social media platforms.

The structure of my content for Mecum Auctions was designed to be as dynamic as the event itself—quick stories that provide a glimpse into the high-energy world of car auctions, delivering not just entertainment but also an understanding of Mecum’s auction process.

Introducing Mecum Auctions to my audience wasn’t just about showcasing an event; it was about sharing the essence of a venerable institution with a storied tradition in selling collector cars, emphasizing their expertise and the unique experiences they offer.

The selection of vehicles to feature from the Mecum Auction was curated to showcase the diversity and rarity of the offerings. The goal was to highlight a range of vehicles, each with a story that resonates with the technological advancements and design evolutions that excite car enthusiasts.

In line with Mecum’s prestigious standing, my visual content was crafted to be as striking as the cars on the block. Creating engaging thumbnails and graphics, I aimed to draw viewers into the experience, mirroring the excitement of the live auction.

Incorporating interactive elements such as live stories and real-time updates, I invited my audience to partake in the thrill of the auction, increasing engagement and bringing value to Mecum Auctions by extending their reach to a digitally connected audience.

Collaborating with me provided Mecum Auctions with an innovative approach to engaging with a younger, digitally savvy audience, enhancing their brand presence during one of the most iconic car weeks in the world. My content acted as a conduit, translating the excitement of the auction floor to the small screen, and inspiring my audience to connect with the world of collector car auctions.