What Is an Automotive Influencer (And Why Should You Care)?
Let’s keep it real — traditional ads are losing their grip. People scroll past them without a second thought. But you know what they do stop for? A cinematic reel of a Maybach gliding through the Moroccan desert. Or a behind-the-scenes look at the Monte Carlo Rally. That’s where automotive influencers step in — and if you’re looking for someone who’s been in the front seat of some of the biggest global campaigns, meet Le Driviste.
An automotive influencer doesn’t just post pretty pictures of cars — they tell stories, create moments, and spark conversations. They make people feel what it’s like to be behind the wheel, whether it’s a Bugatti or a VW. And when it comes to that kind of high-impact storytelling, I don’t just participate.
Who Am I, and Why Should You Work With Me?
Hi, I’m Victor — aka Le Driviste. I’m a content creator with a deep love for exceptional cars, cinematic storytelling, and global campaigns that move people (literally and emotionally). I’ve built a community of over 7 billion views across platforms, and I help brands like Mercedes-Benz, EA SPORTS, and Goodwood turn their cars into viral content.
And here’s the kicker: whether it’s a luxury reveal, a desert road trip, or a racing game launch, I handle everything. From idea to edit. From static to cinematic. No creative limits, no last-minute stress — just pro-level execution and real results.
What Kind of Content Do I Create?
I’m not locked into one style. That’s the whole point. Every brand has a different voice — and I adapt. Here’s a taste of what I deliver:
Whether it’s vertical video for Instagram or long-form content for YouTube, I tailor it all — to fit your message, your audience, and your goals
Let’s Talk Results (Because Numbers Don’t Lie)
Highlights from My Recent Campaigns
🎮 EA SPORTS x WRC – Rallye Monte-Carlo
Imagine promoting a video game at one of the most iconic real-world races. That’s exactly what I did with EA SPORTS. They flew me out to the Monte Carlo Rally to create 1-minute high-intensity content promoting their WRC game. The goal? Boost awareness and downloads. The result? Content that cut through the noise and put the game in pole position.
🚙 Mercedes-Benz AG – Maybach Road Trip in Morocco
Mercedes handed me the keys to a GLS 600 Maybach and told me to hit the desert. Literally. My mission was to capture the full luxury experience of the GLS lineup — from the standard to the AMG to the Maybach. The campaign was pure lifestyle gold, with stunning visuals, storytelling, and reach.
🇺🇸 The Quail – Car Week in California
You can’t talk about high-end car events without mentioning The Quail during Monterey Car Week. I was there to cover the biggest reveals from the world’s most iconic car brands. The content I produced brought in tens of millions of views and gave global visibility to the newest luxury models.
🏁 Goodwood Festival of Speed – Brand Ambassador
Not only am I the face of Goodwood’s fashion line, I also helped turn the Festival of Speed into a viral event across France and beyond. Hundreds of millions of views. Yes, hundreds. I brought the British elegance of Goodwood to a global audience — and made it trend.
Why Do Brands Keep Coming Back?
It’s simple: I make their lives easier. I’ve got the gear, the team, the insurance, and the experience. You won’t need to micromanage me — I know how to adapt on the fly, work in extreme conditions, and deliver fast. And with my manager handling logistics, you get smooth communication and zero surprises.
Want UGC? I’ve Got You Covered
Some brands want content for their own use — not necessarily to be shared on an influencer’s profile. That’s cool. I create high-quality UGC content that agencies and brands can repurpose for paid ads, organic social, or website use. No fluff, just polished assets that perform.
Conclusion: Let’s Drive Your Brand Forward
If you’re tired of basic content and ready for something that actually gets results, I’m your guy. Whether you’re launching a product, promoting an experience, or just want to put your brand in the fast lane, I’ve got the creativity, experience, and production power to make it happen.
So — shall we go full throttle?