Villa d'Este

My digital trajectory, fueled by a lifelong fascination with marketing and communications and refined by an MBA, has led me down a path where my deepest passion—automobiles—reigns supreme. This passion has driven me to become a storyteller for the automotive world, crafting a unique narrative that captivates and engages car enthusiasts on Instagram and TikTok.

The iconic Villa d’Este, nestled by Lake Como near Milan, became the backdrop for my latest collaboration. Known for its ultra-luxurious ambiance and classic beauty, Villa d’Este hosts one of the world’s most exquisite concours d’elegance. This event, akin to a more exclusive and intimate Pebble Beach, offered a canvas for creating content that marries the grandeur of the setting with the elegance of the automobiles on display.

Invited by the event’s organizers, I set out to create immersive content using professional and 360° cameras, aiming to transport my audience to the shores of Lake Como and into the heart of this prestigious gathering. The content was designed to not just show the event but to let viewers experience the atmosphere, the cars, and the stories behind them.

The Villa d’Este event is a pinnacle of automotive excellence, a celebration of history, design, and luxury. In this serene Italian setting, every curve and polish on the classic automobiles tells a story of a bygone era, a narrative I was privileged to share through my content, highlighting the unparalleled legacy of the brands present.

My content curation focused on the breadth of automotive artistry showcased at the event—from gleaming classic cars to the latest in luxury innovation. Each selection was made with the intent to showcase a variety of vehicles, each with its own unique story and splendor.

The visual presentation of my content was crafted to reflect the elegance of Villa d’Este. The goal was to create thumbnails and visuals that beckon viewers into a world where classic luxury meets modern storytelling, ensuring that the branding strategy employed was as consistent and captivating as the event itself.

By integrating interactive elements like polls to choose the audience’s favorite classics, or behind-the-scenes looks at the event, the content provided an engaging platform for audience participation. This interactivity not only served to increase engagement but also to enhance the value of the event and the brands involved, creating a sense of community among viewers.

The collaboration with an event of such stature underscores the strategic vision of influencer marketing—creating a bridge between the prestigious world of automotive concours and a global digital audience. My role was to bring the elegance and exclusivity of Villa d’Este to life, offering my followers a glimpse into a world they might not otherwise see, and in doing so, amplifying the reach and resonance of the brands and the event itself.