Seb Delanney

My journey began in the sandbox of digital spaces, where from a young age I was enthralled by the art of communication. This path led me to an MBA in Digital Marketing, and it’s here, at the crossroads of this expertise and my lifelong love for automobiles, that I craft content for Instagram and TikTok. My aim is to share my automotive passion in a way that stirs the soul of car enthusiasts just like me.

Recently, I had the pleasure of joining Seb’s podcast, a forum where car enthusiasts and experts alike gather to dissect what it takes to succeed in the realm of carspotting. The collaboration was effortless, akin to a casual yet insightful chat among friends that happened to be captured on film—no need for additional content creation from my side.

The structure of the podcast was organic, flowing freely from one subject to another, much like a spontaneous conversation that you might overhear at a local car meet. It was less about formal content and more about sharing genuine insights and experiences, from crafting viral videos to discussing the intriguing phenomenon of Zeus.

The brand in question here is the automotive lifestyle itself, as represented by the podcast. It’s a platform that speaks to the heart of the car community, diving deep into the culture and practices that define the carspotting scene.

Our discussion on the podcast touched upon the diversity inherent in carspotting, from the variety of models and makes that capture our lenses to the myriad ways in which one can engage with automotive culture and create content that resonates with a wide audience.

The podcast’s visual aspect was straightforward—filmed conversations that bring viewers into the room with us. Without the need for flashy graphics or thumbnails, the focus remained on the authenticity and relatability of our dialogue, making the visual experience as raw and real as the discussion itself.

This format of podcast doesn’t just narrate; it engages through the shared experiences and stories we tell. It’s an interactive experience in its own right, inviting listeners to ponder the subjects we discuss and apply them to their own automotive pursuits.

Engaging with influencers in a podcast format brings a human touch to the brand of automotive lifestyle. It allows for a natural spread of ideas and tips for success in carspotting, turning what could be a monologue into a dialogue with the audience. This approach enriches the brand with authenticity and provides listeners with real value, as they get to learn and be entertained by true stories from real people immersed in the car culture.