Drivenslide

Ever since I could remember, digital marketing and communication have captivated me, a passion that I’ve nurtured all the way to an MBA in Digital Marketing. But it’s the roar of engines and the sleek lines of automobiles that truly fuel my soul. That’s why I’ve dedicated myself to crafting content that celebrates the beauty and thrill of cars, sharing my automotive journey with a vibrant community on Instagram and TikTok.

My collaboration began on common ground—automotive gatherings—where I first started photographing Drivenslide’s unique talent for drifting supercars, a novelty on Instagram at the time. As our accounts grew, so did our friendship, leading to thrilling adventures such as our trip to Scotland with BMW and Toyota to create exclusive content. Our growth was a shared journey, our content a shared passion.

While I captured the essence of our automotive experiences through immersive videos, Drivenslide brought his unique flair without the need for an elaborate setup—his actions spoke volumes. Our content strategy was simple yet effective: highlight the raw and authentic power of supercars like the Ferrari 488 Pista spitting flames or an F40 charging through the rain. The authenticity of our content drew people in, no gimmicks needed.

Our content has been a narrative of authenticity and passion, showcasing the prowess of marques like BMW and Toyota. We’ve documented moments that car enthusiasts dream of, like witnessing the unbridled force of supercars in their natural element, making our followers feel as if they’re right there with us, behind the wheel.

The content I create is carefully selected to showcase diversity and excitement. From the sheer might of a supercar performing drifts to the raw elegance of classic models battling the elements, each video is a tribute to the multifaceted world of automobiles.

My visual approach is all about authenticity and capturing the moment. The content is designed to be as engaging and thrilling as the live experience, with thumbnails and graphics that draw viewers into the world of Drivenslide’s mysterious persona and the vehicles that define our content.

By keeping Drivenslide’s identity a secret, we’ve added an element of mystery that intrigues our audience, naturally encouraging engagement. Our collaborations, like the one with Schaefchen, are the pinnacle of our content, showcasing our collective love for cars and adventure.

Our collaboration goes beyond just sharing content; it’s about building a narrative that captures the imagination of our audience. Working with influencers creates a bridge between brands and their customers, turning content into conversation and viewers into a community. It’s not just about increasing numbers; it’s about forging a connection that resonates on a deeply personal level, turning every post, every video, into an unforgettable experience.