Puma

My trajectory has been an intertwining of digital marketing prowess, culminating in an MBA, and an unyielding passion for automobiles, driving me to create content that celebrates the fusion of these two worlds. This passion serves as the cornerstone of my automotive storytelling, allowing me to craft unique narratives for my audience on Instagram and TikTok.

My role as a model in Puma’s new advertising campaign for the AMG Petronas collection was just the beginning of an enriching partnership. Set against the iconic backdrop of Paris, our successful collaboration laid the groundwork for a continued alliance, leading Puma to entrust me with capturing the spirit of the legendary 24 Hours of Le Mans.

Tasked with creating viral content for both our social media accounts, I approached this opportunity with a vision to deliver immersive, professional-grade content that captures the celebratory essence of the event’s centennial. My videos were crafted to not only engage viewers but also to immerse them in the excitement and grandeur of the race.

The 24 Hours of Le Mans presented a unique platform to represent Puma’s latest Porsche Motorsport collection. As an ambassador for these brands, my content highlighted their heritage and the synergy between Puma’s cutting-edge fashion and Porsche’s motorsport legacy.

The content I produced showcased the diversity of the automotive world, from the adrenaline of the race to the lifestyle embodied by the Puma and Porsche Motorsport collection. Each piece of content was carefully curated to resonate with car enthusiasts and fashion-forward audiences alike.

Aligning with the sleek and sporty aesthetics of Puma and Porsche, the content featured engaging thumbnails, dynamic videography, and a consistent brand narrative that reflected the energy and prestige of the Le Mans experience.

Interactive content elements, from live-action clips to behind-the-scenes exclusives, were designed to maximize audience participation and engagement. By bringing viewers along for this historic event, these elements helped to not only elevate the brands’ presence on social media but also to create a shared sense of community and festivity among fans.

Collaborating with an influencer like myself allows Puma to authentically extend their brand story into the realm of motorsport and lifestyle. Through my content, we crafted a narrative that went beyond traditional advertising, creating a visceral connection to the Le Mans experience that resonates with the audience, driving engagement and fostering a deeper connection with the Puma and Porsche Motorsport brands.